Water Aid Initiative Gains Momentum on Social Media

  • 3 July 2014

The UAE Water Aid campaign launched by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, saw participation from across the spectrum: Dubai Government departments, private companies and quasi-government organisations. These entities are generally known for their support to humanitarian initiatives launched in the country.

Such has been the effect of the initiative and the participation it has garnered that several government department employees have launched fund-raising campaigns for the cause among themselves.

Contributions to the UAE Water Aid campaign reached Dh80.45 million on the fifth day, which can help provide fresh drinking water to 3.21 million people in the developing countries. This constitutes 64 per cent of the five million people the campaign is targeting.

The donations on the fifth day include Dh2.5 million from the Dubai Police; Dh1 million from Ahmed Seddiqi and Sons; and Dh500,000 from Gulf Craft. Dubai-based retailer Aswaaq will donate all its proceeds of drinking water sales until 18th Ramadan to the campaign.

The campaign, which is a genuine humanitarian initiative and not limited to any particular region or race, has started gaining momentum on the social media as well. Several Arab bloggers have expressed gratitude and encouragement for the initiative, especially during the holy months of Ramadan.

The Dubai Customs launched a fund-raising campaign among the department’s employees to drill 30 water-wells across the world; one well every day of the holy month.

Ahmed Mahboub Musabbah, Director of the Dubai Customs, said the drive was launched in response Shaikh Mohammed’s initiative. He expressed delight at the participation of the employees in the campaign “who have been donating to the cause ever since the initiative was launched”.

Dr Jamal Sanad Al Suwaidi, Director-General of the Emirates Centre for Strategic Studies and Research (ECSSR), described Shaikh Mohammed’s initiative as a “message of goodness”. “This initiative does not come as a surprise. The UAE leadership has been at the forefront of humanitarian initiatives such as these for a long time.”

Citing figures released by the World Health Organisation (WHO), Dr Al Suwaidi said a child dies every 21 seconds as a result of a disease related to water pollution, while 9,863 people die every day due to thirst and polluted water-related diseases. This initiative will go a long way in helping mankind solve such humanitarian crises, he said.

“The outstanding response to the campaign reflects the commitment of the UAE Government and its people to the message of goodness. The decision-makers in the country look to spread this message and encourage others to spread it as well.”