The Launch Event of the Cancer Patient Care Society (CPCS) – Rahma
- 15 September 2015
The official launch event of the Cancer Patient Care Society (CPCS), Rahma (meaning Mercy), was held on Tuesday evening, September 15, at the Emirates Palace Hotel in Abu Dhabi. Among those in attendance were senior UAE officials and an elite group of experts, journalists, academics, public figures and diplomats.
His Excellency Dr. Jamal Sanad Al-Suwaidi – Director General of the Emirates Center for Strategic Studies and Research (ECSSR) and Chairman of the Board of Directors of Cancer Patient Care Society (Rahma) – marked the occasion by outlining the society’s guiding principles and primary aspirations. He asserted that the establishment of Rahma represents part of the concerted efforts being made by the UAE, and the Abu Dhabi government in particular, to combat cancer, raise awareness, and devise innovative support mechanisms that help alleviate the suffering that cancer patients, and indeed their families, go through as a result of having being diagnosed with the disease.
His Excellency pointed out that there are many cancer patients both in the UAE and abroad in need of greater societal and psychological support. Voluntary organizations such as Rahma can help mitigate the pain and suffering of cancer patients and raise awareness about the disease, which as a result could serve to further enhance the effectiveness of current UAE healthcare system efforts . The society shall operate in accordance with the highest ethical and professional standards in order to meet its objectives, incorporating traditional Emirati principles and values that do not discriminate on the basis of color, religion or race.
His Excellency stated that Rahma shall adopt a strategy of community mobilization whereby it utilizes society’s resources to improve cancer patient care by attracting volunteers to join the society. Rahma shall look to provide useful information to cancer patients, their families and friends to help them better understand the dangers of cancer, its causes and modes of prevention. Part of such efforts will include the construction of a comprehensive database of the best cancer treatment hospitals and medical centers in the world.
The Cancer Patient Care Society has identified several innovative mechanisms it can introduce to support cancer patients, including the creation of a hotline that is free of charge and offers help and advice to cancer patients around the clock, seven days a week, in both Arabic and English. Experienced operators will answer the calls to assist patients, their relatives and friends by providing specific information that will help them better understand the nature of the disease and appropriate treatment. The Society guarantees the confidentiality of these calls.
The Society will launch an interactive website as part of a targeted outreach campaign. The website will act as online platform through which its members can communicate and where those looking to help can do so by making a donation or signing up to the volunteering scheme. The website will present useful information that, for example, highlights the personal experiences of cancer patients suffering from the disease in the hope of inspiring others to confront the disease. Users may also seek to formulate their own communication and assistance groups via social media. The website will also be condensed in the form of an application (App) that highlights the society’s key activities and objectives, which can be downloaded onto smartphones for free.
Rahma will run a comprehensive media awareness campaign designed to educate the community about the dangers of cancer and the importance of early diagnosis. The society will also offer group therapy sessions for cancer patients as a forum from which to exchange experiences and as a means of helping them deal with the psychological impacts of diagnosis. The society will look to raise funds via the collection of donations, sponsoring various art and sports activities and through the recruitment of volunteers. Within this context the society has scheduled a charity marathon (walking and bicycle race) to be held at Yas Formula 1 Circuit on November 7, 2015 at 05:30 pm. Tickets will be sold at a rate of AED 50 per person.