The ECSSR Launches “Your Impact” Initiative to Promote Reading in Society

The Emirates Center for Strategic Studies and Research (ECSSR) has announced the launch of the ‘Your Impact’ initiative, which aims to encourage reading in UAE society. The initiative advocates investing free time in beneficial activities; nurturing knowledge, skills and broadening perspectives, according to the wisdom, “there is no better companion than a book.”

The ECSSR, which launched the initiative in collaboration with UAE news website 24.ae, aims to create an opportunity for constructive dialogue and discussion among members of society on social media platforms. It also seeks to help people make the most of their free time, resulting from the National Sterilization Program and reduced working hours during the month of Ramadan, through activities that enhance knowledge and cultural awareness.

The Center has allocated cash prizes totaling AED60,000 for winners in the initiative. The prize for first place is AED30,000; second place will be awarded AED20,000 while third place wins AED10,000. Participants will receive a copy of their favorite book to read during the initiative.

H.E. Prof. Jamal Sanad Al-Suwaidi, Director General of the ECSSR, explained that the launch of the initiative is part of the Center’s efforts to serve the community. It aims to enrich cultural and reading activities by offering creative initiatives that adapt to the new reality imposed by precautionary measures to combat the novel coronavirus (COVID-19) in the UAE. The initiative also seeks to encourage UAE citizens and residents to invest free time in activities beneficial to them, their friends and the community, by reading books and discussing their ideas.

His Excellency stressed the enormous benefits of reading, which helps maintain a strong and healthy mind, while increasing our ability to focus, think and analyze. It also reduces stress, allows for physical, mental and psychological relaxation, and contributes to the development of intellectual skills and creativity. This in turn helps in overcoming challenges, finding innovative solutions, enriching vocabulary, expanding knowledge, learning about different cultures and building self-confidence.

To take part in the initiative, participants are required to read an ECSSR publication before outlining its main ideas and discussing it with the largest possible number of friends and followers on social media platforms. This will help generate innovative and interactive content, inspiring others to read the book and learn from its valuable information and ideas.

Those keen to take part should visit the ECSSR’s website, choose a book from seventeen publications relevant to the challenge, and submit their contact details in three simple steps. Participants should also specify their preferred social media platform for discussing the text, where they will detail its content in an engaging way that motivates others to read the book and add it to their own personal library.

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