The UAE’s National Media Council (NMC) was established in the year 2006 with the objective of overseeing media development in the country and supporting initiatives related to the industry. NMC’s vision is to become a highly credible official media reference which represents the UAE media locally and globally.

Its mission is to provide an integrated regulatory environment for the information and communication sector in the UAE, to remain committed to the comprehensive coverage of all UAE events and disseminating them to the media organizations all across the globe. The council also seeks to highlight the UAE’s civilized and cultural image to local and international audiences.